Ah yes, my Executive is 34mm. They made the chronograph... in 37mm I think. But that's from the 80s...
Even most of your TAGs from the 90s are small by today's standards. All your F1s, 2000s, 3000s, Kiriums etc. run typically between 35mm-38mm.
Not sure whether this really qualifies as a joke, but a guy on “Forum à Montres” has apparently decorated his WC this way Refreshed once yearly with the latest issue…