This depresses me.

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This is taken from a Blog to Watch article about a 'Raven' watch. It's not like it's telling me anything I don't know, but I still think it's a depressing reality.
 
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Well it's all very well giving people what they want, but where does the point come where there is no need for new watches because there are so many preowned that all fit this category? At some point the industry has to convince people they want something new.
 
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Well it's all very well giving people what they want, but where does the point come where there is no need for new watches because there are so many preowned that all fit this category? At some point the industry has to convince people they want something new.
Noel Gallagher said it best: "F*ck the Customer, he doesn't know what he wants. You have to create something to tell him what wants."

 
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Patek released the Cubitus and see how that went. Of course Thierry Stern's confidence ( read as arrogance) helped in the negative press, but the watch otself wasn't as well received as one would've hoped
 
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Yep. And that just compounds the problem. Lazy watch equals bad reception = lack of incentive for other brands to do the same. Never mind... Omega can do another Speedmaster to celebrate Buzz Aldrins wedding anniversary or something
 
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The new glassbox is relatively Avant Garde, is it not? It's a fresh design that is well received by the general watch community and journalists.

...but generally disliked by this forum for not being safe enough and not close enough to the original heritage piece. With a logo badge from the "new" TAG and not Heuer.
 
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The new glassbox is relatively Avant Garde, is it not? It's a fresh design that is well received by the general watch community and journalists.

...but generally disliked by this forum for not being safe enough and not close enough to the original heritage piece. With a logo badge from the "new" TAG and not Heuer.

Yes yes yes and yes.

But this is the problem with trying to make a new watch but still call it a Carrera and try and infuse it with vintage heritage. Just call it something new.
 
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BP's videos are always quirky and interesting and this one makes good points.

It is risky for a brand to do a complete departure from their past designs. Personally, I am a fan of evolution, especially when the design is well executed and has a good chance of standing the test of time. Unfortunately this is difficult to pull off, and few buyers are willing to take that gamble, especially with the high prices they command. Hence the cycle continues. I still contest that a great new design can win people over; the problem of course is getting there, as brands issue models that are as transient as the fad of the month.
 
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It is difficult but not impossible. Chopard have done it with the Alpine Eagle, although when it came out they 'said' it was inspired by a 70s watch with a different name that looked sod all like it... 🙄
 
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BP's videos are always quirky and interesting and this one makes good points.

It is risky for a brand to do a complete departure from their past designs. Personally, I am a fan of evolution, especially when the design is well executed and has a good chance of standing the test of time. Unfortunately this is difficult to pull off, and few buyers are willing to take that gamble, especially with the high prices they command. Hence the cycle continues. I still contest that a great new design can win people over; the problem of course is getting there, as brands issue models that are as transient as the fad of the month.

You could argue that TAG-Heuer did just that with the F1.

Bring in an entry-level "new-style" at a very low introductory price and slowly build the brand upwards: incrementally increase the model's desirability level over time by improving things only a few at a time: case/bracelet/dial/movement etc etc.

But - as you say - everyone now is after immediate results and a quick buck.
 
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I think the new F1 has lots of positives. Overall, is an improvement over the previous offerings. Is it perfect? No, but I applaud their effort to make something that looks different. That said, I think they need to go even further to make them "must haves". That said, I think the price point is too high; I get that TH is trying to make these a prized possession by moving up-market. Their research department must be positioning these as the pinnacle, while the rumored classic reissues that have yet to materialize, will likely fill the entry-point line.
 
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I think the new F1 has lots of positives. Overall, is an improvement over the previous offerings. Is it perfect? No, but I applaud their effort to make something that looks different. That said, I think they need to go even further to make them "must haves". That said, I think the price point is too high; I get that TH is trying to make these a prized possession by moving up-market. Their research department must be positioning these as the pinnacle, while the rumored classic reissues that have yet to materialize, will likely fill the entry-point line.
you re right, these ones are too big and too expensive but we have to admit that they re trying to refresh, renew F1 ones ..
 
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Why do I get the feeling that you guys won't be happy until TH make a 36mm F1 chrono that wears like a 33mm.
 
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Why do I get the feeling that you guys won't be happy until TH make a 36mm F1 chrono that wears like a 33mm.
If it does not have a proper Heuer logo, I am out
 
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Why do I get the feeling that you guys won't be happy until TH make a 36mm F1 chrono that wears like a 33mm.

Why does it have to be 36mm surely 39-42 shows what works.
 
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The idea seems to be that the F1 is aimed at 'younger' buyers, who generally want bigger watches... I don't have a problem with a 42mm F1 but I wouldn't buy a 39mm one. Ideally they would make them in two sizes, but I bet the bigger one would sell better. If they thought the market wanted smaller they would make them smaller. I mean they already have, but until you try one on I guess you won't see it.