Well it's all very well giving people what they want, but where does the point come where there is no need for new watches because there are so many preowned that all fit this category? At some point the industry has to convince people they want something new.
The new glassbox is relatively Avant Garde, is it not? It's a fresh design that is well received by the general watch community and journalists.
...but generally disliked by this forum for not being safe enough and not close enough to the original heritage piece. With a logo badge from the "new" TAG and not Heuer.
BP's videos are always quirky and interesting and this one makes good points.
It is risky for a brand to do a complete departure from their past designs. Personally, I am a fan of evolution, especially when the design is well executed and has a good chance of standing the test of time. Unfortunately this is difficult to pull off, and few buyers are willing to take that gamble, especially with the high prices they command. Hence the cycle continues. I still contest that a great new design can win people over; the problem of course is getting there, as brands issue models that are as transient as the fad of the month.
I think the new F1 has lots of positives. Overall, is an improvement over the previous offerings. Is it perfect? No, but I applaud their effort to make something that looks different. That said, I think they need to go even further to make them "must haves". That said, I think the price point is too high; I get that TH is trying to make these a prized possession by moving up-market. Their research department must be positioning these as the pinnacle, while the rumored classic reissues that have yet to materialize, will likely fill the entry-point line.
Why do I get the feeling that you guys won't be happy until TH make a 36mm F1 chrono that wears like a 33mm.