Missed the Rolex article before. I would say that watches can be an investment if you know what to buy, but like any investment, returns are not guaranteed and most watches you buy new will depreciate in the short to medium term. There are also some rules to follow, such as don't buy new (unless you are somehow offered a steel Rolex). In most cases, you'd be a lot better off investing in equity funds.
I've said before, I don't treat my watches as an investment (to make money), but it is a way of enjoying my savings more than if it was sat in the bank, and I certainly wouldn't have so many if I didn't have a fair amount of confidence that they will maintain a significant proportion of the initial outlay.
I think that basically comes back to your point - buy them because you love them, not as a pure financial investment.
Click to expand...