The sound of TAG Heuer

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In the last years TH was collaborating with some DJs like David Guetta and Martin Garrix.
But does anybody know, if there is also some kind of music or performers associated with the earlier days of the Brand? E.g. in the movies like Le Mans or Bullit? Or which style of music do you think, would match the Brands attitude best?
 
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Mick jagger wore one. Don't think he was paid to do so though
 
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Sammy Davis Jnr and his Monaco
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I guess in summary there aren't that many Heuer- wearing musicians from over the years (surely the boys from Wham! rocked a two-tone S/el at some point) or if there are, Heuer/ TAG Heuer hasn't gone out of their way to promote them.

Looking back through old catalogues the brand has focused almost solely on sports personalities, which does feel like a better fit.
 
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Or which style of music do you think, would match the Brands attitude best?


Queen for me, please ::rimshot::... my favorite watch brand matches my favorite rock band 😉

 
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Yes, I like it, thanks for the info! 😀

So Bamford is the link between Queen and TAG Heuer 😉

In the back of this Bamford Queen watch is written the name of Queen’s song “Made in Heaven”... there’s also some link with the TAG Heuer motto “Connected to eternity” 🙄