Paris – the classic Heuers
The Carrera, the Autavia and the Monaco are just some of the many Heuer models that have become cult objects in the eyes of watch enthusiasts. The centrepiece of the Paris exhibition is the legendary Heuer Monaco from 1969, the first square water-resistant automatic chronograph watch in the history of Swiss watchmaking, famously worn by Steve McQueen in the 1971 film Le Mans. It has since become an iconic watch in the Heuer collection. TAG Heuer Paris Champs-Elysees, 104 Avenue des Champs Elysées, 75008 Paris, France
Geneva – the major inventions
For more than 150 years, TAG Heuer has been successfully overcoming challenges by re-examining historic mechanical conventions. The centrepiece of the Geneva exhibition is the famous Mikrograph from 1916, the first chronograph accurate to 1/100th of a second. TAG Heuer Geneva, 9 Rue Robert-Céard, 1204 Geneva, Switzerland
Munich – the military watches
In the mid-1960s, at the request of the West German armed forces, TAG Heuer developed a chronograph to meet the needs of air-force pilots. The watch brand created the now-legendary Bundeswehr, which was named after the German army, and will be on show during the 15-day exhibition in Munich. TAG Heuer Munich Theatinerstrasse, Theatinerstrasse 44, 8033 Munich, Germany
Venice – cars and timekeeping
Motor sports are an integral part of TAG Heuer’s history, with the creation of chronographs that have pushed the boundaries of chronometric accuracy – 1/10th, 1/100th, 1/1,000th and 5/10,000th of a second. The centrepiece of the Venice exhibition is the Autavia, the first dashboard developed for AUTomobile and AVIation. TAG Heuer Venice, San Marco 1298, 30124 Venice, Italy
Dubai – sailing and diving
TAG Heuer has several historic models related to water, sailing and swimming. The brand patented the invention of one of the first water-resistant cases for a pocket watch in 1895, then created the world’s first chronograph with a dial for regattas and a tide-level indicator. The centrepiece of the Dubai exhibition is the Seafarer, or Maréograph, from 1950, the world’s first chronograph with tide indicators. TAG Heuer FR Dubai Mall, Gold Souk Atrium, Level G, 0 Dubai
Singapore – Formula One
In 1971, Heuer was the first watchmaker affiliated to a Formula One grand prix team – Scuderia Ferrari. The partnership ran until 1979. In 1985, TAG Heuer joined forces with McLaren, the team with which it enjoyed the longest partnership in F1 (30 years). Today, TAG Heuer is the timekeeper for the F1 Red Bull Racing team. The centrepiece of the Singapore exhibition is the 18-carat gold Heuer Carrera from 1970, which Jack Heuer presented to each Ferrari driver, with their name engraved on the caseback. TAG Heuer Wisma Atria, 435 Orchard Road, #02-34/35 Wisma Atria, 238877 Singapore
Hong Kong – cars and drivers
In 1969, Heuer became the first watch brand to sponsor a professional driver, Jo Siffert. The greatest champions followed suit: Ayrton Senna, Niki Lauda, Jody Scheckter, Alain Prost, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, Daniel Ricciardo and Max Verstappen. All have proudly sported a TAG Heuer during their biggest races, either on their wrist or on the counter. The centrepiece of the Hong Kong exhibition is the Heuer Carrera Indianapolis special edition from 1965. Launched in 1963, the Carrera model quickly became a must-have watch for racing drivers, thanks to its highly legible dial. TAG Heuer Hong Kong Ocean Terminal, Shop OT213, level 2, Ocean Terminal, Harbour City, TST, Kowloon, Hong Kong
Tokyo – design through history
From the 1930s Monza chronograph, with the timeless design of its cushion-shaped case, to the Kirium F1 with its double time display, performance, ergonomics and comfort have always taken precedence in the design of the watch and its bracelet. The centrepiece of the Tokyo exhibition is the Time of Trip from 1911, one of the rarest pieces in the Heuer collection. TAG Heuer Tokyo Omotesando, 150-0001 | 5-8-1 Jingumae, Shibuya-ku, Tokyo, Kanto district 150- 0001, Japan
Miami – design
The Miami exhibition’s centrepiece is the beautiful Camaro from 1970. TAG Heuer Miami District Design, 140 NE 39th Street, suite 109, 33137 Miami, USA
*Please note that the Miami exhibition has been rescheduled to February 2018 because of Hurricane Irma.