This is the first official visit of Jean-Claude Biver as TAG Heuer’s CEO, demonstrating the importance of the region for the Swiss brand. He was extremely glad to see again the Senna’s family represented by Ayrton’s nephew and niece, motor racing driver Bruno and Bianca. Guests were welcomed by the famous Brazilian Sport TV host, Reginaldo Leme, close friend of Ayrton, who has commented all his races, and who brought some additional memories to the celebration.
Under the impulsion of Jean-Claude Biver who also knows well Viviane Senna, Ayrton’s sister and Bruno’s mother, TAG Heuer is proud to team up again with the Senna’s Family and create this special collection which will also support the Family’s Institute named after the tri times F1 champion.
Jean-Claude Biver stated: “I’m very proud to reconnect TAG Heuer with Ayrton Senna who was very close to the brand. The Senna Special Edition watches will contribute to support the Senna’s family’s remarkable legacy and charitable work for the kids, because we believe that education is the best way for children to escape poverty, crime and their ghetto. Thanks to education, children can choose a job, make a living and start to get independent from their ghetto and from crime. I’m also proud to redeploy TAG Heuer in Brazil, thanks to our partner and friend Freddy Rabbat. The Brazilian market is very important for TAG Heuer as it represents one of the biggest potential for the brand. Not only because the market is huge, but also because Brazilians like the TAG Heuer style.
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