TAG Heuer Autavia Isographs Being Removed from the Market

J
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It will be interesting to see how the market will react when these are re-released without the Isograph. Guy said they underestimated the demand. I wonder if that demand will still be there without the Isograph.

I think the Autavia Isographs that are out there will see a significant gain in value. I know several people that were planning on getting it. Guy said demand was strong. There is now a very limited number of these available. I met a well known vintage watch expert this weekend and he shares my thoughts that these will be highly sought after rare pieces.
 
G
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Seems I’m one of the fortunate ones to have managed to get one (Blue on steel and purchased the brown leather strap as well). I’ve had it a few months now and have been very happy with it.

I was a little concerned when it came to light that they were being removed but going by the article I should have nothing to worry about thankfully.
 
J
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OK. I have some more info from inside sources. I heard the main issue with the Isograph in the Autavia was the unexpectedly high cost of producing the Isograph. It didn't make sense in a watch at that price point. I think we can still expect to see more Isographs, however, they will likely show up in more expensive watches. I think this info gives hope to the Autavia Isograph Flyback Chronograph.
 
jdcdpm52
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J Jjspyder
OK. I have some more info from inside sources. I heard the main issue with the Isograph in the Autavia was the unexpectedly high cost of producing the Isograph. It didn't make sense in a watch at that price point. I think we can still expect to see more Isographs, however, they will likely show up in more expensive watches. I think this info gives hope to the Autavia Isograph Flyback Chronograph.
That’s really nice to hear. I feel fortunate I was able to get one from my AD with a 15 percent discount
 
Aquagraph
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Never thought it made sense to put this in such an inexpensive watch, at least not so quickly...
 
dtf
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Aquagraph Aquagraph
Never thought it made sense to put this in such an inexpensive watch, at least not so quickly...

Inexpensive...compared to a black bay? Suddenly the autavia looks very expensive when it has a regular calibre 5
 
Aquagraph
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dtf dtf
Inexpensive...compared to a black bay? Suddenly the autavia looks very expensive when it has a regular calibre 5

Relatively inexpensive. Like say Louis Breguet invented the tourbillon and then immediately put it into his mid range pocketwatches... plus surely one reason to let it bleed down through the range from the top would be to monitor performance and slowly scale up the project in numbers sold?
 
Yago
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I did read a post from a forum member about the accuracy being all over the place.
 
Aquagraph
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Yago Yago
I did read a post from a forum member about the accuracy being all over the place.

Indeed we did.
 
jdcdpm52
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Yago Yago
I did read a post from a forum member about the accuracy being all over the place.
That would be me with the accuracy. I emailed that same issue to TAG and asked if e watch can be regulated since it seemed fine on the wrist but was all over when off the wrist at rest. This was their Response:

Thank you for your interest in TAG Heuer. For optimal performance your timepiece would need periodic manual winding. When it has stopped you would wind your crown in a clockwise rotation without pulling it out. 40 revolutions of the crown should provide you a full power reserve of around 40 hours.


If your timepiece has not been worn for a day and is still running we would recommend winding it in the same way, about 20 times to top off your power reserve. Your timepiece has an accuracy of around -4/+6 seconds per day.


If following these instructions does not improve performance, please reply to this email with an image of the back of your timepiece where the serial number is clearly visible and an image of your original receipt of purchase.


You can also contact us at (866) 260-0460 for additional assistance. Our offices are open Monday through Friday, 9AM to 6PM, Eastern Standard Time. We will be happy to assist.



Best Regards,



LVMH Watch & Jewelry USA
966 South Springfield Avenue
Springfield, NJ 07081
OFFICE 866.260.0460

FAX 973.556.1452




I did an experiment and left the watch on for 48 hours straight including sleeping (I never wear a watch sleeping). And doing that the watch is +5. but off the wrist depending on position it’s all over. But wearing it it isn’t+5. So it is ok in their eyes I guess.
 
Jim Dollares
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jdcdpm52 jdcdpm52
That would be me with the accuracy. I emailed that same issue to TAG and asked if e watch can be regulated since it seemed fine on the wrist but was all over when off the wrist at rest. This was their Response:

Thank you for your interest in TAG Heuer. For optimal performance your timepiece would need periodic manual winding. When it has stopped you would wind your crown in a clockwise rotation without pulling it out. 40 revolutions of the crown should provide you a full power reserve of around 40 hours.


If your timepiece has not been worn for a day and is still running we would recommend winding it in the same way, about 20 times to top off your power reserve. Your timepiece has an accuracy of around -4/+6 seconds per day.


If following these instructions does not improve performance, please reply to this email with an image of the back of your timepiece where the serial number is clearly visible and an image of your original receipt of purchase.


You can also contact us at (866) 260-0460 for additional assistance. Our offices are open Monday through Friday, 9AM to 6PM, Eastern Standard Time. We will be happy to assist.



Best Regards,



LVMH Watch & Jewelry USA
966 South Springfield Avenue
Springfield, NJ 07081
OFFICE 866.260.0460

FAX 973.556.1452




I did an experiment and left the watch on for 48 hours straight including sleeping (I never wear a watch sleeping). And doing that the watch is +5. but off the wrist depending on position it’s all over. But wearing it it isn’t+5. So it is ok in their eyes I guess.
So your request was about the accuracy being all over the place and they reply with "this is how you wound your watch" ??? 😁

May I ask how you phrased your question to them?
 
Mr_Orange
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Jim Dollares Jim Dollares
May I ask how you phrased your question to them?

I don't think it would have mattered as the reply was probably just a cookie cutter reply and the question would not have been read by anyone that understood it, anyway.
 
jdcdpm52
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Jim Dollares Jim Dollares
So your request was about the accuracy being all over the place and they reply with "this is how you wound your watch" ??? 😁

May I ask how you phrased your question to them?
Here is a copy and past of my email to them:



Reference of the item : WBE5110 Date of purchase : 11/09/2019

Question : Good Evening, I purchased a new Autavia Isograph on September 9, 2019 from my local authorized dealer. It is not keeping time within COSC Chronometer certification (certification number that came with the watch is S1000923). I wear the watch for 12-16 hours straight and will gain 4-5 seconds. However overnight when the watch is resting, it gains significant time. Placed on its back, the watch will gain up to 8 seconds in about 8 hours. If the watch is rested on its side, depending on which side, it will gain 3 seconds crown down and crown up it will gain 5 seconds overnight (about 8 hours), Face down overnight the watch will gain about 6 seconds overnight. I set the time 24 hour ago as of writing this and have worn it all but 7 hours and I am a +12 seconds. Is this something that can be fixed/regulated under warranty to bring this into the COSC Chronometer specs advertised?
 
jdcdpm52
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Jim Dollares Jim Dollares
So your request was about the accuracy being all over the place and they reply with "this is how you wound your watch" ??? 😁

May I ask how you phrased your question to them?

so I felt this was a canned response. I doubt they understood the issue. So I actually followed their instructions. No change. But I did the 48 hour experiment on my wrist and since it was only +5 per day I guess it’s within COSC specs. I was under the impression COSC was for multiple positions. But maybe I’m wrong
 
Jim Dollares
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jdcdpm52 jdcdpm52
so I felt this was a canned response. I doubt they understood the issue. So I actually followed their instructions. No change. But I did the 48 hour experiment on my wrist and since it was only +5 per day I guess it’s within COSC specs. I was under the impression COSC was for multiple positions. But maybe I’m wrong
Chronometre certification tests multiple positions, five I think. So I dont think your watch is OK just because you dont wear it overnight
 
jdcdpm52
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Jim Dollares Jim Dollares
Chronometre certification tests multiple positions, five I think. So I dont think your watch is OK just because you dont wear it overnight
I kind of thought that which is why I emailed them. But I guess I’m and “underwinder” lol!
 
Yago
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What's the point of having power reserve if you need to wear the watch for accuracy? 😕
 
Remo
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jdcdpm52 jdcdpm52
so I felt this was a canned response. I doubt they understood the issue. So I actually followed their instructions. No change. But I did the 48 hour experiment on my wrist and since it was only +5 per day I guess it’s within COSC specs. I was under the impression COSC was for multiple positions. But maybe I’m wrong
COSC tests for multiple positions. But they wind the watches everyday: "Every day, including weekends, the instruments are measured and wound." The accuracy might well depend on the Mainspring, which might give more force on the movement while fully wound. Because of this, the advice from Heuer could make sense, to wind the watch. It would also explain, why accuracy changes if not worn.
Find more Details here: https://www.cosc.swiss/en/certification/methods-measurement
 
jdcdpm52
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Remo Remo
COSC tests for multiple positions. But they wind the watches everyday: "Every day, including weekends, the instruments are measured and wound." The accuracy might well depend on the Mainspring, which might give more force on the movement while fully wound. Because of this, the advice from Heuer could make sense, to wind the watch. It would also explain, why accuracy changes if not worn.
Find more Details here: https://www.cosc.swiss/en/certification/methods-measurement
Thanks for the link! I totally see your point and it makes sense. Also makes Tag’s advice make much more sense.
 
Calibre11
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jdcdpm52 jdcdpm52
Great article, you did a great job (as always). I am excited to see where Guy Bove is going to take the design language in the future. I very much like his previous work, and really we haven’t seen much of his signature yet as the product out now was already in development when he joined TAG.
Thanks for the kind words 👍
 
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