TAG Heuer Autavia Isographs Being Removed from the Market

heuerholic
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I may be in the minority but I wasn't a fan of the new Autavia isograph anyway.
I tried it on when I was overseas and although there were some things to like, I couldn't get over two things which annoyed me.
1) I am not a fan of a lot of Text on a watch face and I thought the face was very busy, and actually even busier on the Chronograph version.
2) I thought they had the Minute hand all wrong and was not a good companion for the Hour hand, which I thought was well nice. The minute hand just didn't look like what you would traditionally see on a pilots watch and this annoyed me to the point that I would not buy it.
So for me, I am not so unhappy and hope for some changes that might shake my interest back to life cause I love the idea of an Autavia pilot watch.
Great idea but it seems the execution not so flash.
 
Jim Dollares
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Maybe they come back but with an in-house three hander version of the 02 movement, that would be cool
 
Aquagraph
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I've asked the question and I am told that....

We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.

I guess we have to wait for David's interview to get the full story.
 
Jim Dollares
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Aquagraph Aquagraph
I've asked the question and I am told that....

We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.

I guess we have to wait for David's interview to get the full story.
Hmm ok so the watches that have hit the market have passed COSC but do not live up to the highest quality level Tag expects = there is something wrong with the ones already sold to end customers.

Odd way of approaching things to first release it and then check the quality and go in to extensive testing after realizing that it is not a quality product...
 
jdcdpm52
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Aquagraph Aquagraph
I've asked the question and I am told that....

We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.

I guess we have to wait for David's interview to get the full story.
I guess I’m a Beta tester!!! First time for me to be one and check new technology! Lol! Quality of the build is excellent. The accuracy is wonky!
 
J
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Aquagraph Aquagraph
How long did they test this before bringing it to market? Seems like it was a rush job. Okay get the Nanograph out there and make your point but I never understood the rush to get it out in the mass market, especially since it compromised one of the main incentives to buy a Nanograph!

I agree. I thought it was a strange strategic business decision when they announced these. Usually, companies would put their best technology in their most premium product (Nanograph Tourbillon) and then let it trickle down through the product lines over time. I would have expected this Isograph technology to show up in a higher priced product like the Carrera 02 line before the Autavia line. Instead, they put it in one of their most affordable lines first. I guess they were looking to launch a new line with something very interesting.
 
J
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Aquagraph Aquagraph
I've asked the question and I am told that....

We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.

I guess we have to wait for David's interview to get the full story.


I actually own two Isographs. Here is my experience so far.

Blue Dial: I have had no issues and it has been keeping time +2 seconds per day consistently since I got. It winds nicely. The bracelet is comfortable and finished well. The dial is gorgeous. I am extremely pleased with it so far.

Black Dial: I finally got around to wearing it yesterday for the first time after sitting in the box a few weeks. The hand winding mechanism is all jacked up. Lots of friction, rotor spins. I stopped trying to wind it almost immediately in fear I would do more damage. I was able to power it up using my watch winder without a problem. The movement actually seems to be keeping good time. I just need to get the hand winding issue sorted.

I think the Isograph hairspring technology is solid. I think Tag might be having other quality control issues with the assembly and lubrication of the movement, among other issues. My AD also told me ALL blue dial watches with a leather strap shipped with a defective buckle. The buckle wasn't correct and pin on the buckle wasn't long enough to reach the buckle. ALL of these watches had to be recalled immediately. The black dial versions with a leather strap didn't have this issue.
 
Jim Dollares
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J Jjspyder
ALL blue dial watches with a leather strap shipped with a defective buckle.
Makes you wonder who produces those and who does the quality control
 
jdcdpm52
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Jim Dollares Jim Dollares
Makes you wonder who produces those and who does the quality control

I agree. I always have high hopes for the brand. I really dislike that there are those “experts” on the internet who bash the brand. I was hoping the watch would be a savior of sorts for the brand. Bark and Jack did the video suggesting this would be Tags “Black Bay” that similarly pulled Tudor out of the slump. But this one may give Tag a black eye...not in my personal opinion, but in the “experts” and their vlogs and you tube channels.
 
Aquagraph
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Yes, no doubt youtube watch gurus who never otherwise even talk about TAG Heuer will be making videos about how TH goofed and had to recall watches.... 😡
 
Remo
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20190926_175353.jpg
On the swiss TH Homepage you can find all models by using the search function. But on the dials the ISOGRAPH is gone, but it still says chronometer? This is confusing... 😕👎
 
jdcdpm52
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Remo Remo
On the swiss TH Homepage you can find all models by using the search function. But on the dials the ISOGRAPH is gone, but it still says chronometer? This is confusing... 😕👎
Goes along supporting the post earlier stating they will bring them back with Standard Calibre 5 movement. That can be COSC certified as chronometer.
 
Yago
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If they’re all fine and passed cosc then why was there a recall?
 
Pitfitter446
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At least something is being done, how many car manufacturers have had life threatening faults possibly ready to happen and stuck their heads in the sand until it’s too late.
Btw, the knockers will do it anyway, reason or not.
 
jdcdpm52
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Jim Dollares Jim Dollares
Hah good one
Yago Yago
If they’re all fine and passed cosc then why was there a recall?
possibly because of how variable the accuracy is especially with positioning as I described above. Or maybe more. Who knows what other issues people have had who don’t belong to forums
 
Remo
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Yago Yago
If they’re all fine and passed cosc then why was there a recall?
Maybe it's rather a marketing issue than a technical problem... I did not understand why they used the term Nanograph and later Isograph for the same technology.
 
dtf
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J Jjspyder
Black Dial: I finally got around to wearing it yesterday for the first time after sitting in the box a few weeks. The hand winding mechanism is all jacked up. Lots of friction, rotor spins. I stopped trying to wind it almost immediately in fear I would do more damage. I was able to power it up using my watch winder without a problem. The movement actually seems to be keeping good time. I just need to get the hand winding issue sorted.

There have been a few cases on here where people have had that issue with regular calibre 5 movements.

Personally I'm thinking JC Biver finally noticed this watch and went 'wtf is that'
 
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