TAG Heuer and Formula 1 in 2025

Ara
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Mspeedster Mspeedster
That's about $1890 USD at the current exchange rate. But the TAG retail prices in the US are usually a little lower than the direct UK/US exchange rate.

By saying rubber strap version, that implies there will be bracelet versions too, just like the KITH. Interesting! I might go for something like the KITH Los Angeles. 🤔
You have my vote
 
thingziliketoo
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Mspeedster Mspeedster
That's about $1890 USD at the current exchange rate. But the TAG retail prices in the US are usually a little lower than the direct UK/US exchange rate.

By saying rubber strap version, that implies there will be bracelet versions too, just like the KITH. Interesting! I might go for something like the KITH Los Angeles. 🤔
Me too - that was my favorite design of the bunch.
 
Hubert
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REMINDER:
As always, please don't post any leaked pictures prior to their release date. And be mindful not to disclose any confidential information that might get your sales reps in trouble.
 
Aquagraph
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When did F1 become 'the F1'? It's very annoying.

I like F1, became I like the F1. Stupid.
 
BillC3
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Mspeedster Mspeedster
That's about $1890 USD at the current exchange rate. But the TAG retail prices in the US are usually a little lower than the direct UK/US exchange rate.

By saying rubber strap version, that implies there will be bracelet versions too, just like the KITH. Interesting! I might go for something like the KITH Los Angeles. 🤔
Don't forget that UK prices include tax (VAT) but US prices don't. That's probably the biggest reason why US prices are lower than UK prices.
 
Mspeedster
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Aquagraph Aquagraph
When did F1 become 'the F1'? It's very annoying.

I like F1, became I like the F1. Stupid.
And when did "Lauda" become "Lauder"? The Esquire article misspells it like that twice.
 
C
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Aquagraph Aquagraph
When did F1 become 'the F1'? It's very annoying.

I like F1, became I like the F1. Stupid.
I assume "the Formula 1" means the watch, not the race. That's how I meant it anyway, lol. I can't speak for the scribes at Esquire
 
Ara
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Mspeedster Mspeedster
And when did "Lauda" become "Lauder"? The Esquire article misspells it like that twice.
Twice? That's a lauda mistakes.
 
Mspeedster
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Anthony. Anthony.
I wonder why they mention the Melbourne race is 24th March?
It's the 16th as far as i know.
Probably a typo, I think they meant March 14 for the start of the Australian GP weekend.

The article has quite a few mini errors. E.g. They say TH stopped being the official timekeeper of F1 in 2015. But TH was previously the F1 timekeeper from 1992 until 2003. They ended their sponsorship of McLaren in 2015.
 
Mspeedster
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I noticed that some Boutiques now have displays of vintage pieces related to TAG Heuer's F1 history.

These were shared on Instagram by @horologym. Window display at the Marina Bay Sands Boutique (Singapore). Ignore the blue F1, I think he just photoshopped that over the window display pic.
Marina Bay Sands Singapore.webp

An original "Senna" S25.706C
Senna S25706C.webp

OG Formula 1 in TAG Heuer colors
TAG colors F1.webp

The rare Calibre12 Monza 110.511.
Monza 110.511.webp
Even more rare to have Monza above the Heuer logo on this model and in mint condition. I'm guessing TH HQ may have sent many pieces to various Boutiques, which will be rotated around the world throughout the year?
 
Hubert
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This is the year when LVMH is going all out to make a huge splash. I hope this is a winning strategy for them.
 
Mspeedster
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Hubert Hubert
This is the year when LVMH is going all out to make a huge splash. I hope this is a winning strategy for them.
According to this Business of Fashion article (highlighted by @Jeff Stein), TAG is spending 20% of their revenue on Sales & Marketing.
BOG on TAG.webp

Moreover, it seems that CEO Antoine is shifting the strategy back to volume rather than push for high-end sales (which was Frederic's prior strategy). See the third point below.
BOG article.webp
 
Gene242
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With the recent price increases, pushing volume seem counter intuitive... I think they should focus on the quality matching the increases


At this rate the calibre 5 Carreras will soon be a $4000, selita powered, 38 hour power reserve watch..and with offering from longines, oris, Mont Blanc--spec wise seem superior it is getting hard to argue in favor of Tag heuer
 
Aquagraph
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Yeah, £4000+ Cal 16 F1s is not going to drive volume.
 
Aquagraph
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Feels like we've been here before, with the Grand Carrera and all that.... only for Mr Biver to come in and launch a 'new' Carrera at an affordable price. Only that's going to be harder now, how do you do that and not make your other watches look stupidly expensive. Monacos I'm looking at you.
 
BillC3
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Another new CEO? When did that happen?

Gotta wonder if maybe a little leadership stability would be a good idea….
 
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