Yesterday was the Phillips "Stop Start Reset" Chronograph Auction, with four Heuers on the block

1. Autavia IDF 113.603

Estimate CHF6,000 - 12,000
SOLD FOR CHF87,500

2. Autavia 2446

Estimate CHF12,000 - 24,000
SOLD FOR CHF75,000


3. Autavia 73633

Estimate CHF2,000 - 4,000
SOLD FOR CHF10,000

4. Monaco 74033N

Estimate CHF25,000 - 50,000
SOLD FOR CHF62,500

So, what do these results mean for the "grounded" Heuer collector? Nothing. These are nice examples of nice watches..but they're not from the top drawer of A+++ collectible Heuers.

It's important to place these in the context of a different type of collector who has no financial need to spend time online hunting down one of these at the "right" price The IDF piece in particular defies logic. Don't get me wrong, these are very rare and have military provenance...but you're still talking about a price 8-10X the amount you could find over time.

Also yesterday, we saw the setting of a new record price for a vintage Heuer- Ronnie Peterson's 1158CH which sold for CHF225,000


To me, this last watch is better "value" (whatever that means!) than the watches sold at Phillips, given its history and the fact it's Gold (including the bracelet- which cost more than the watch when new!)



Makes an interesting comparison to Senna's TAG Heuer 6000 which I showed here

http://www.calibre11.com/watches-ayrton-senna/

Last I checked, the asking price was $50,000. OK, the watch is not as special as the vintage Gold Carrera, but it IS Senna...