As all committed Heuer lovers know, Jack Heuer could do no wrong. Even an objective view says that under his leadership, there were way more hits than misses. But exactly what explains this watch I don't know. Launched in 1980, the watch was only offered to American Express cardholders and featured a genuine- not fake- lizard strap.
That is rather different indeed, looks more like a Cartier than a Heuer, but I guess by 1980 people were really turning away from mechanical pieces in favour of cheaper quartz
Have just found one of these on eBay and added it to the auctions page...first one I've ever seen being sold and could be interesting for the collector who has everything... http://forums.calibre11.com/auctions
I agree- a bit of a poor people's Cartier in a sense - and the quartz movement is its death kiss to me.