Personalisation...

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Aquagraph

·Apr 5, 2017

Just watched a video on Armin Strom's novelties for Baselworld, and one of their things is that their customers can personalise their watches - choose different coloured parts for the watch/movement. I wonder if TAG would ever do this kind of thing?

'Configuration' starts at about 2:00

 

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drunken monkey

·Apr 5, 2017

They did, sorta...
For a while, the HH department took orders for their watches to customers spec.
Basically, if they've got it, you can have it.
Carbon case, rose gold bezel and lugs for a Mikograph?
Sure, no problem.

Except the price.
I didn't ask beyond the general "what can be done?".

I recall a couple customer runs of 50 were featured in some blogs.

 

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Aquagraph

·Apr 5, 2017

Oh that's interesting, I didn't know that. I suppose it would have to be on a higher end watch. Not really feasible for a £1300 Formula One maybe... or maybe it is?

 

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Mr_Orange

·Apr 5, 2017

The Connected Modular anyone.....

 

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Hubert

·Apr 5, 2017·TAG Heuer Forums Moderator

I've been pondering the possibility of customization ever since the first CARRERA HEUER-01 was released in 2015.

We currently have different models based on colors, materials, straps/bracelets, and dial designs.

The obvious next step would be to allow customers to "special-order" their watch based on their "own design".
OR
Extend the "modular" concept to the CARRERA line, to have interchangeable components (add a snap-able bezel) on mechanical watches.

 

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elbeik

·Apr 6, 2017

The more volume you produce, the less customization you can offer.

 

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Calibre11

·Apr 10, 2017

Hubert

I've been pondering the possibility of customization ever since the first CARRERA HEUER-01 was released in 2015.

We currently have different models based on colors, materials, straps/bracelets, and dial designs.

The obvious next step would be to allow customers to "special-order" their watch based on their "own design".
OR
Extend the "modular" concept to the CARRERA line, to have interchangeable components (add a snap-able bezel) on mechanical watches.

Yes, I guess if you can choose the lugs for your Connected, then why not offer the same service for the modular Carrera? Makes good sense. As long as these were able to be securely fitted by a dealer rather than needing a specialist watchmaker.

 

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Hubert

·Apr 10, 2017·TAG Heuer Forums Moderator

Calibre11

Yes, I guess if you can choose the lugs for your Connected, then why not offer the same service for the modular Carrera? Makes good sense. As long as these were able to be securely fitted by a dealer rather than needing a specialist watchmaker.

Yes, I think most people could live with dealer-installed. Although the mutual benefit would be in having the ability to do it yourself, as this would open up the "accessorize" concept that one would expect to result in increased sales and higher customer satisfaction.

 

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Hubert

·Apr 12, 2017·TAG Heuer Forums Moderator

Here's Hublot's intro into quick release straps

 

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dtf

·Apr 12, 2017

It's a topic I've been wondering about, wether I can convince tag to sell me a bezel separately to a watch.

 

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drunken monkey

·Apr 12, 2017

I've never really looked too closely at the Hublot case; is it really as modular as it looks to be?
Three part, Sandwich style case with screwed on bezel?

 

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OttoWilliam

·Apr 12, 2017

How reliable is it ? Is it gonna be screw down again or just plug and play ?