Ah my bad on the display, perhaps higher resolution is what I'm eluding to.
To give some more context, I'm certainly not putting the Apple and Tag in the same boat. I realise they're entirely different beasts. But my background is that I love the mechanics of luxury watches as well as the looks, but in my early 20s for varying reasons I just found it too cumbersome to wear a watch. And recently I've become interested again, but not having worn anything on my wrist for about 20 years, it was always going to be hard. The Tag was my fist foray back into it, thinking that with the smart features it may just be enough to warrant it.
I only deviated to try the Apple because sometimes I found the Tag a little bulky, and would catch on some jackets, and then the fact that getting notifications was one thing, but being able to respond would just take it to the next level. The Apple Watch looks cheap and nasty imo, but that aside, the form factor doesn't catch on any cuffs, it's so darn light that most of the day I forget I'm wearing it, and I can reply with set text or Siri which I'm finding exceptionally useful. Using it a lot more than I thought I would.
The Apple Watch is going, I just wanted to see what it was all about. I'm just looking forward to the next iteration of the Tag that I'm hoping will yield even just 20% more battery life (I can make it a day but it's annoying when at night you're down to 15% and not sure how long you have left!), and some reply options with SMSs. Hopefully they keep the same modular sizing so that we can just replace the watch module.