NY Times: How has TAG Heuer bucked the Swiss Watch downturn?

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One thing is for sure; Biver is at the forefront of every media outlet creating a positive buzz for the brand.

The other thing in the article is the volume of the said limited edition ringmaster; I think the figures are incorrect.
 
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One thing is for sure; Biver is at the forefront of every media outlet creating a positive buzz for the brand.

The other thing in the article is the volume of the said limited edition ringmaster; I think the figures are incorrect.
Agreed; the sales forecast for the ringmaster can't be that high.
 
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I saw in IG, mr biver was doing some treatment to prevent cancer. Hope he is always healthy and lead TH for many years to come.
 
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I think it was some kind of a sunburn following a ski trip, getting it cured to avoid skin cancer.