New for 2017- Carrera Heuer-02t Diamond Editions

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OK, not for the mainstream...

https://www.calibre11.com/carrera-tourbillon-baguette-diamonds/

2017-TAG-Carrera-Diamonds-3.jpg
 
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Not that I am a potential customer of this watch (or any other with jewels), but was it necessary to have the word chronometer in red?
 
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Not that I am a potential customer of this watch (or any other with jewels), but was it necessary to have the word chronometer in red?

Yes, makes it a little... tacky, no?