Mastering time, A story of Heuer and Tag Heuer

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I was feeling nostalgic today and went through my book "Mastering Time" the story of Heuer and Tag Heuer up to about the 90's. I have the Japanese version of this book which I believe first came out in French I think.

Couldn't hep but think some of the empowering statements and advertising were quite similar to today's
"Don't crack under pressure"

Back then it was worded
" Success. It's a mind game"
Thought I would share some of the incredible photos from days gone by.

Great photo of my countryman, the late Bruce McLaren wearing a Carrera.
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