How Important are Online Communities to Fine Watchmaking Brands?

elbeik
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Enjoyed the read, albeit I think @Calibre11 is a notch above moderator status around here 馃榾

Tag Heuer should really be grateful to calibre11.com; with the rise of mutants, this community is striving to keep the passion flowing.
 
E
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greatly appreciate the site here - wealth of information - awesome reviews - great community
 
akong71
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Great article. Congrats and yes, Calibre 11 IS the voice of TAG Heuer's online community in my mind...
 
C
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For what it's worth, below I've tallied the number of Facebook and Instagram members who follow a brand as of today 6/18/2017. In the under-$5K USD price range, TAG Heuer has more followers than Tissot, Tudor, or Oris. TAG Heuer seems to be taking social media very seriously.

tag_heuer_facebook_2017_06_18.png



Facebook followers:

Rolex: 6,031,268
Hublot: 3,475,790
TAG Heuer: 2,959,437
Oris: 2,140,135
IWC: 1,705,347
Tissot: 1,478,661
Audemars Piguet: 1,354,627
Omega: 1,326,707
Piaget: 742,601
Breitling: 611,485
Zenith: 271,950
Patek Philippe: does not have a FB account
Tudor: does not have a FB account

Instagram followers:

Rolex: 4.6M
Hublot: 2.1M
Audemars Piguet: 1.3M
TAG Heuer: 1.2M
Omega: 1.2M
IWC: 754K
Tissot: 464K
Breitling: 416K
Zenith: 278K
Tudor: 253K
Oris: 153K
Patek Philippe: does not have an Instagram account
 
Calibre11
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C calibre11user
For what it's worth, below I've tallied the number of Facebook and Instagram members who follow a brand as of today 6/18/2017. In the under-$5K USD price range, TAG Heuer has more followers than Tissot, Tudor, or Oris. TAG Heuer seems to be taking social media very seriously.

tag_heuer_facebook_2017_06_18.png



Facebook followers:

Rolex: 6,031,268
Hublot: 3,475,790
TAG Heuer: 2,959,437
Oris: 2,140,135
IWC: 1,705,347
Tissot: 1,478,661
Audemars Piguet: 1,354,627
Omega: 1,326,707
Piaget: 742,601
Breitling: 611,485
Zenith: 271,950
Patek Philippe: does not have a FB account
Tudor: does not have a FB account

Instagram followers:

Rolex: 4.6M
Hublot: 2.1M
Audemars Piguet: 1.3M
TAG Heuer: 1.2M
Omega: 1.2M
IWC: 754K
Tissot: 464K
Breitling: 416K
Zenith: 278K
Tudor: 253K
Oris: 153K
Patek Philippe: does not have an Instagram account

Great analysis. Surprised about a few of the brands that rate highly- Oris on FB are very strong.

Rolex are a monster in this space, considering that (from what I can see) they spend far less effort pushing on social than other brands
 
elbeik
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Rolex is Rolex; people come to it. Don't ask me why.
I've seen many of my acquaintances running for it just because of the brand name.
I still don't get the excitement over a simple Oyster perpetual or a Datejust.
 
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