Well, maybe it is a gimmick, but surely no more or less than some of the other smartwatches!
The trade-off here is between functionality and balancing technology with a mechanical product. Sure, it does fewer things, but as discussed in this post and the other on Smartwatches, it also avoids a lot of the problems that people on this forum have with Smartwatches.
It may not be perfect, but at least Montblanc have shown some innovative thinking.
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