Commercial sense to keep compatibility with current TH Modular system? I think so! I think most of current 2nd generation THCM owners would buy the 3rd gen smartwatch module if we can upgrade just that module, so there is a big market selling just the smart module to all the already THCM customers, and selling the complete watch to the new TH Connected customers...
But -for sure- I’m not going to buy a 3rd gen THC (because I’m already happy with my 2nd gen) if I must pay again 1700€ for a complete watch, and not compatible with my current straps and accessories... No, I’m not going to start a new Modular collection if next gen is not compatible with current system! I already spent too much!
So, what is it better business for TAG Heuer: selling me a 3rd gen smartwatch module, or selling me nothing?
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