2019 LVMH Results

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The 2019 LVMH results are out today- a few tidbits on TAG Heuer.
https://www.lvmh.com/news-documents/press-releases/record-results-for-lvmh-in-2019/

Under Group Highlights, it's noted that it was a "Excellent year for Bvlgari and continued growth at Hublot"- no mention of TAG Heuer.

Here is the watches section:

Watches and Jewelry: strong growth at Bvlgari and continued repositioning of TAG Heuer

The Watches and Jewelry business group recorded organic revenue growth of 3%. Profit from recurring operations were up 5%. The agreement with Tiffany & Co was a strategic highlight of the year. Bvlgari continued to perform very well and to strongly increase its market share. High jewelry and the iconic lines Serpenti, B.Zero 1 and Diva’s Dream were enriched with many new products and the Fiorever collection, launched at the end of 2018, combining flowers and diamonds, contributed significantly to growth. In watchmaking, the Serpenti Seduttori watch was exceptionally well received. Chaumet’s growth was driven by the success of its iconic collections. In early 2020, the Maison will inaugurate its completed renovated iconic site on Place Vendôme. As distribution evolves rapidly within the watchmaking sector, TAG Heuer continued to work with its partners to provide an increasingly selective and efficient distribution network, while pursuing its creative resurgence. Hublot recorded strong growth, driven by the Classic Fusion, Big Bang and Spirit of Big Bang lines. The first LVMH Watch exhibition at the Bvlgari Hotel in Dubai was a great success.

My interpretation of this is:
- TAG Heuer performance was nothing special in 2019, which would make sense given that it was a year of change at a management level
- TAG Heuer is looking to close down some of its lower performing retail channels ("increasingly selective")
- Not clear what the "Continued Repositioning" is.

I also note there is no mention of Zenith.

2020 is the first year of the new team, so we'll know a lot more post-Basel
 
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Mr Bianchi said in that NYT interview that they wanted to reduce the number of distributors... but I can't see TAG Heuer ever becoming boutique only. Well, actually... maybe - but here in the UK some of the boutiques are franchises owned by Goldsmiths and Watches of Switzerland so I could see that model continuing and them cutting out some of the smaller, independent ADs in the process.
 
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Here in Australia TAG Heuer has really cut back on dealers- in Melbourne city, it's only the Boutique and Watches of Switzerland- suspect similar for the Sydney CBD too. There is a second Melbourne boutique in the largest suburban mall (Chadstone), so my guess is that they would be the only retailer there as well.
 
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Here in Australia TAG Heuer has really cut back on dealers- in Melbourne city, it's only the Boutique and Watches of Switzerland- suspect similar for the Sydney CBD too. There is a second Melbourne boutique in the largest suburban mall (Chadstone), so my guess is that they would be the only retailer there as well.

Brisbane still seems well stocked with the boutique (although that really seems to gone down hill), Wallace Bishop and Saleras to name a couple.
 
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Here in Australia TAG Heuer has really cut back on dealers- in Melbourne city, it's only the Boutique and Watches of Switzerland- suspect similar for the Sydney CBD too. There is a second Melbourne boutique in the largest suburban mall (Chadstone), so my guess is that they would be the only retailer there as well.

What is the logic behind this? To the layman it seems that reducing the number of places to buy a product will reduce the quantity of product sold?
 
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dtf dtf
What is the logic behind this? To the layman it seems that reducing the number of places to buy a product will reduce the quantity of product sold?

I think the idea is to stop the oversupply to the market and stop the 'discounting' culture. Not sure that's the right direction for an 'entry level' brand, but what do I know?