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Down a spot from last year.
 
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Down a spot from last year.
But the ranking is for 2016. Doesn't seem to have anything more recent on that site for Swiss brands.
 
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But the ranking is for 2016. Doesn't seem to have anything more recent on that site for Swiss brands.
Good catch! Didn't even see that on my phone!
 
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Below some more recent sales figures created by Chronext.

Based on its sales figures of the past six months, Chronext has created a ranking of the ten best-selling models. Front runner Rolex gets thereby strong competition from TAG Heuer, both are equal three times represented: In the annual ranking 2018 still in the first three places, it succeeds TAG Heuer with the Formula 1 Rolex to overtake and leads the ranking. Omega is back in the lead as well, Breitling made it into the Top 10 with two models. Here's the ranking:

https://www.chronext.com/au/journal...ead-to-head-races-between-rolex-and-tag-heuer
The number one most coveted luxury watch is the TAG Heuer Formula 1? 😲 Not surprising given its price point, but a win is a win! 😁
 
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If you click through to the Chronext adverts there's an awful lot of those newish Lady F1s on offer, probably because they are not very nice!